Designed and developed style guide (including all characters, patterns, and color palettes) as well as product for the Bright Starts line of Kids II, Inc.

This product line includes 15 products sold in Target, Babies R US, Wal-Mart, and other premier retailers.

Designed and developed 65 products within four lines of soft toys.

Categories of products include: nursery, infant development, doll and gift.

Worked closely to create all lines with marketing partner as well as the manufacturer factory.

Rejuvenated an existing product line for a Hong Kong toy manufacturer.

Designs (including new illustrations, character designs, color palette, brand logo & packaging) added new life to a stale product line.